International Trade Press Liaisons: Romaco Group

Romaco Group:
International Trade PRess Relations

Leading global supplier of packaging and processing technologies

Strategy

Trade Press Relations

Digital

Marketing

Challenge

International media contacts and high-quality content

Romaco Group is a leading global supplier of processing and packaging technologies, including seven established product brands. Currently, more than 12,000 of the manufacturer's machines, lines and turnkey solutions are in use in over 180 countries for the production and packaging of pharmaceutical solids.

To promote this global business in terms of communications, Romaco was looking for a partner in international trade press relations to support its internal PR department with international media contacts and media relations. A particular concern for the company was the partner's editorial competence and ability to prepare the complex topics in a technically correct manner as well as in a media- and industry-specific manner.

Implementation

Strategic exchange, editorial support & continuous trade press liaisons

We started the collaboration with a trial assignment in the form of a technical article to give Romaco the opportunity to get to know our methodical and editorial approach. After this successful start, we coordinated the future PR strategy and approach with the client's PR department.

Based on this PR strategy, we expanded the distribution lists provided by the client for the various target industries and country markets - from German-speaking countries to North and South America and China - and have since been taking care of their constant updating and expansion.

Since July 2020, we have been fully responsible for international press distribution in various languages, are the contact for all press inquiries and are in continuous dialog with relevant contacts in the trade press - through our international team also in the native language of the respective media. In addition, we proofread or write press releases, technical articles and smaller reports on new products, innovations, company news or trade fair participations of our customer.

Media

Play

Result

Media presence on every continent

Through our strategic trade press relations, we support the Romaco Group's PR, sales and marketing worldwide.

To this end, we have established a continuous dialog with relevant contacts in the trade press and are the editorial as well as strategic sparring partner of the client in order to continuously optimize the target group approach. This resulted in:

Around 80 editorial reports per quarter on the client's products, company news and special topics in relevant trade media from America to Asia