Expectations of companies regarding transparency and dialogue are increasing. Systematic, continuous and credible communication helps to establish a positive narrative about the company as well as to build trust among the respective stakeholders - and to maintain it in the long term. With our services in the field of public relations, we at Carta have been supporting our clients at home and abroad in this task since 2003, from medium-sized companies to DAX-listed companies.

As part of the PR strategy development, we work out the organisation's storytelling together with our clients. In this way, Carta ensures that their story is told in the appropriate format and heard in a diverse media landscape - online and offline, in trade and consumer media. Active topic management that supports our clients' strategic messages and ongoing dialogue with clients and journalists are key success factors. Depending on the goal, target group, medium, country of focus or sector, we can also take on other activities that complement our media work - from the creation of white papers to the placement of advertisements.

Prepared for the crisis

Due to a growing sensitivity among the population ("angry citizens") and the high escalation and mobilisation potential of social media, the topic of crisis communication has steadily gained in importance in recent years. By reacting intelligently in a crisis, damage to the image can be cushioned and the trust of stakeholders and the public can be regained more quickly. We support our clients in the event of a crisis and with forward-looking measures that can help them to better control risks or avoid them altogether. You can find out more about this in the Public Affairs section.